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BOOK SIGNING - WHAT CHINESE WANT:
Culture, Communism and China's Modern Consumer -by Tom Doctoroff
(Palgrave Macmillan: May 22, 2012)
As China races toward becoming the world's largest economy and a world power, we need to better understand the ways their people are changing and the ways they're staying Chinese. WHAT CHINESE WANT: Culture, Communism and China's Modern Consumer sets the record straight about the worldview, consumer desires, and values of a people who are rapidly modernizing but not becoming more like us.
Having been at the intersection of Chinese commerce and culture for twenty years, Tom Doctoroff, Asia Pacific CEO, JWT, brings a nuanced, birds eye perspective to interpreting China's consumer and business behavior in the context of their distinct and enduring worldview.
Monday, February 4, 2013 ~ 8:30 - 10:15 AM
China Institute
125 East 65th Street, New York City
8:30-9:10 am: Registration, Book Signing and Networking Breakfast
9:10-10:15 am: Book Talk and Discussion
$40 Corporate Members and Members | $55 Non-Members
Continental Breakfast Included ~ Reservations Required ~ Tickets are Non-Refundable
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