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| USC U.S.-China Institute：Ying Zhu - Two Billion Eyes（9/5） |
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| 2013/8/7 0:01:25 ｜ 浏览：1877 ｜ 评论：0 |
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Dear Zhenying,
Please join us for a discussion with Ying Zhu on her new book "Two Billion Eyes," which explores ways in which the country's highest rated television network, China Central Television（CCTV）, has become the surprising battleground for China's future.
Leavey Library, Leavey Auditorium
University of Southern California
Los Angeles, CA 90089
Time：4:00 - 5:30PM
Free, please click here or email uschina@usc.edu to RSVP.
As China navigates the murky waters of a "third way" with liberal economic policies under a strict political regime, the surprising battleground for China's future emerges in the country's highest rated television network-China Central Television, or CCTV.
 With 16 internationally broadcast channels and over 1.2 billion viewers, CCTV is a powerhouse in conveying Chinese news and entertainment. The hybrid nature of the network has also transformed it into an unexpected site of discourse in a country that has little official space for negotiation. While CCTV programming is state sponsored-and censored-the popularity and profit of the station are determined by the people. And as the Chinese Communist Party seeks to exert its own voice on domestic and international affairs, the prospect of finding an amenable audience becomes increasingly paramount.Through a series of interviews with a fascinating cast of power players including a director of a special topic program that incited the 1989 student movement, current and past presidents of CCTV, and producers at the frontline of the network's rapidly evolving role in Chinese culture, celebrated media analyst Ying Zhu unlocks a doorway to political power that has long been shrouded in mystery.
About the Author
Ying Zhu is a professor of media culture at the City University of New York, College of Staten Island. The recipient of a fellowship from the National Endowment for the Humanities, she is the author or editor of seven other books, including Television in Post-Reform China and Chinese Cinema During the Era of Reform, and a co-producer of current affairs documentary films, including Google vs. China and China：From Cartier to Confucius. She resides in New York.
Driving Directions to Campus
For maps and directions to campus, visit the University Park Campus Map & Driving Directions page.
Suggested Parking
Parking Structure X（PSX）
Enter at the Figueroa Street Entrance at 35th Street（Entrance 3）
Parking Structure D（PSD）
Enter at the Jefferson Boulevard Entrance at Royal Street（Entrance 4）.
Parking on campus is $10. 
Davidson Conference Center, Embassy Room
University of Southern California, Los Angeles, CA 90089 |
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