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Please join the USC U.S.-China Institute for a talk by Professor Lu Ye from the Fudan University on how locals in Shanghai understand visual expressions of their urban culture, and how their personal experiences shape what people take away from these images of the city.
3/11/2015 - Image and Experience：Watching Shanghai Promotional Videos with Shanghai Residents
Annenberg School for Communication and Journalism, ASC 231
University of Southern California
Los Angeles, CA 90089
Time：4:00 - 5:30PM
Cost：Free, please click here to RSVP.
These days, individuals, organizations, and governments are all engaged in self-promotion, offering up self-definitions. One example of this are city promotional videos. These media productions transform a living city of people into an image. How do audiences process and understand these images? Can audiences agree on what constitutes urban culture?
This presentation draws on in-depth interviews in Shanghai to explore how local audiences understand visual expressions of their urban culture, and how their personal experiences shape what people take away from these images of the city.
About the Speaker
Prof. Lu Ye is one of China's most accomplished media scholars. Starting out as a computer scientist, she subsequently earned an MA in journalism at the Beijing Broadcasting Institute and a Ph.D. in journalism at Fudan University. She's now a professor at Fudan and deputy director of the Center for Information and Communication Studies. Prof. Lu's research interests includes professionalism and news production; media effects and audience; and urban communication.
Avoid traffic and get to USC by taking the Metro's Expo Line. Get off at the Jefferson/USC stop for a short walk to campus. Visit the website for more information.
Driving Directions to Campus
For maps and directions to campus, visit the University Park Campus Map & Driving Directions page.
Suggested Parking（$10 on campus）:
Parking Structure X（PSX）
Enter at the Figueroa Street Entrance at 35th Street（Entrance 3）
Upcoming Events
3/10/2015：Info Session - 2015 USC/CUC Global Exchange Film Workshop
 Annenberg School of Communication and Journalism, ASC G24
University of Southern California, Los Angeles, CA 90089
Cost: Free, click here to RSVP.
Time：5:30PM - 6:30PM
For USC students only - Attend a special information session to learn about the opportunity to collaborate with a student from Communication University of China in making a short documentary about Los Angeles.
4/16/2015：Plus ca change? Propaganda and thought work in the Xi Jinping era
 Annenberg School of Communication and Journalism, ASC 204
University of Southern California, Los Angeles, CA 90089
Cost：Free, click here to RSVP.
Time：4:00PM - 5:30PM
The USC U.S.-China Institute presents a talk by Anne-Marie Brady from the University of Canterbury to discuss the trends in contemporary propaganda and thought work under the Jiang and Hu eras.
4/30/2015：The Resources and Debts of the Chinese Government
 Annenberg School of Communication and Journalism, ASC 204
University of Southern California, Los Angeles, CA 90089
Cost: Free, click here to RSVP.
Time：4:00PM - 5:30PM
The USC U.S.-China Institute presents a discussion with Victor Shih and Zhang Xiaojing on the large government debts that have accumulated in China, especially at the local level and the resources available to the government to meet its obligations and to foster continued economic expansion. 
There are 316 million people in China between the ages of 15 and 30. In the United States there are 66 million. In what ways are they similar? How do they differ? We hope you can join us in Shanghai on Friday, April 3 as we explore the aims and concerns of this large and important generation.
What's on the minds of millennials in China and
America? What are their hopes and worries? At this symposium, we'll be exploring
the aspirations of young Chinese and Americans with regard to school, work,
romance, and life. What are their attitudes toward gender and generational
roles? What obligations do they feel towards their own dreams, toward their
families, their friends, their employers, and their communities? What does how
they spend their time and money signal about their priorities?
Please
join us to hear from and talk with leading researchers, businesspeople and
journalists about these and other questions.
#MillennialMinds is organized by
the USC U.S.-China Institute 南加州大学美中学院 and co-sponsored by
the USC Alumni Club of Shanghai 上海的南加州大学校友会.
Who should attend? Anyone interested in
gaining insights into the generation which is already having a huge impact not
only on China and the U.S. through their consumption, recreation, and work
habits. Millennials and those who want to better understand them will all
benefit from participating in the symposium.
Registration is
required. It includes admission to the symposium, refreshments, and
lunch.
Register before March 28, 2015 for $50（300 元）. Register after
March 28 or at the door for $75（450 元）. Click here to register through the secure Eventbrite
website.
When：Check-in/refreshments 8 am, program 8:30 am - 12:30
pm
Friday, April 3, 2015
Where：Pudong Shangri-La Hotel 上海浦东香格里拉大酒店
33 Fucheng
Road 富城路33号 Pudong, Shanghai 上海浦东, 200120
Questions?
Please call us at 1-213-821-4382 or write to us at uschina@usc.edu.
Even if you're not able to
attend #MillennialMinds, please share this invitation with
others.
USC U.S.-China Institute | 3502 Watt Way, ASC G24 | Los Angeles | CA | 90089
Tel：213-821-4382 | Fax：213-821-2382 | uschina@usc.edu | china.usc.edu
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