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USC:How U.S. Brands Can Win in China E-Commerce(6/11)
USC:How U.S. Brands Can Win in China E-Commerce(6/11)
2015/4/24 23:46:07 | 浏览:2079 | 评论:2

USC:How U.S. Brands Can Win in China E-Commerce(6/11)

6/11/2015 - How U.S. Brands Can Win in China E-Commerce

Annenberg School for Communication and Journalism, ASC 204
University of Southern California
Los Angeles, CA 90089
Time:4:00 - 5:30PM
Cost:Free, please click here to RSVP.



Perhaps the two most significant business trends in the world today are the rise of the Chinese consumer and the rise of eCommerce.  The China eCommerce market is now larger than the U.S. eCommerce market, fueled by rising affluence, online product availability, growing demand for Western products, and mobile commerce.   

This trend was brought into focus last year with the Alibaba IPO.  It should be no surprise that leading U.S. brands such as Apple, Nike, and Levi's sell through Alibaba's platforms in China.  Now smaller and new-to-market companies have the same opportunity.  Topics to be covered will include. 
  • What lessons can we draw from this consumer revolution in China and how companies can use e-commerce to win in this fiercely competitive market? 
  • What are the tools and strategies needed to sell online in China? 
  • What are the challenges and pit-falls of China eCommerce? 
About the Speaker
 
Frank Lavin is the CEO and founder of Export Now, a U.S. firm established in 2010 to operate e - commerce stores in China for foreign companies. Lavin is a long-time China hand and China e-Commerce pioneer and he will draw on his experience with Export Now as well as his background in China banking, trade negotiations, diplomacy. and market entry strategy to share techniques that companies can use to compete in China e-Commerce.  Notably for USC, Lavin served as Chairman of the Advisory Board for the USA Pavilion at the 2010 Shanghai Expo, for which USC ran the Student Ambassador program. In addition to his extensive private sector experience, Lavin was U.S. Ambassador to Singapore from 2001 to 2005 and Undersecretary of Commerce for Asia and the Pacific from 2005 to 2007. 

USC U.S.-China Institute | 3502 Watt Way, ASC G24 | Los Angeles | CA | 90089

Tel:213-821-4382 | Fax:213-821-2382 | uschina@usc.edu | china.usc.edu

USC:How U.S. Brands Can Win in China E-Commerce(6/11)

April 2015

Dear Trojan Parents and Family Members,

    Congratulations to our graduating students! As they enter the last few weeks of the semester, remind your students to check into a variety of study sessions, extended library hours and free study break opportunities on campus. Final exams are from Wednesday, May 6 - Wednesday, May 13.

There are many events and important dates for parents and students throughout the spring semester so make sure to visit the Upcoming Parent Events calendar for more information.

News from Parent Programs:

Plan Your Family’s 2015 Commencement Activities
     If you haven’t already done so, start planning now for USC’s 2015 Commencement on Friday, May 15. Contact local hotels and restaurants for your reservations and celebrations. There is no registration required for students to walk in the main ceremony, and guest seating is available on a first-come, first-served basis. For the main ceremony, each guest may only hold or reserve two additional seats. Some satellite ceremonies require tickets for their guests. Click here for more information.

Register for the 2015 USC Baccalaureate Ceremony and Dinner on Thursday, May 14 at https://commencement.usc.edu/baccalaureate/.

There are also several upcoming special events for graduates including the USC Alumni Association’s Senior SCendOff, and the Student Recognition Award Ceremony. Visit https://commencement.usc.edu/special-celebrations/ for more information.

Pre-order commencement leis from the USC Flower Shop(at the Radisson Hotel)by Friday, April 24. Call the Flower Shop directly at 213.743.1599 to place your order. Leis will also be available for purchase on Commencement.

News from the USC Engemann Student Health Center
Health Center access and insurance coverage for graduating students
     There is important information on the Engemann Student Health Center’s website regarding health center access and insurance coverage for graduating students. In addition, if your student is currently covered by the USC Student Health Insurance Plan provided by Aetna, coverage ends August 16, 2015.

2015 Move-In Day Parent Reception and Letter Writing on August 19
     Parents(and family members)are invited to write a letter of good wishes for the school year to their USC student from 12pm – 3pm on Wednesday, August 19 in the Ronald Tutor Campus Center. Light refreshments will be provided. More information will be posted soon on the USC Parent Programs http://www.usc.edu/student-affairs/parents/.

Trojan Family Weekend 2015 Update
     Trojan Family Weekend 2015 is Thursday, October 22 through Sunday, October, 25. This is a great way for the entire family to share in your student’s USC journey and experience what it means to be part of the spirited Trojan Family. The football game on Saturday, October 24 will be against Pac-12 rival Utah. Registration will open in late July. Click here for more information.

Starting to make plans for the 2015 Trojan Family Weekend? Crown International is Trojan Family Weekend’s travel service provider. They have reserved rooms in several hotels in downtown Los Angeles for Trojan parents and can help with you travel plans! Call 310.475.5661 or visit https://www.crown-international.com/usc/usc-trojan-family-weekend.aspx.

Interested in Becoming a Parent Volunteer?
     There are many ways for parents to become involved in the USC community. Opportunities to volunteer on campus include Trojan Family Weekend and other events throughout the year. Volunteers are always needed and appreciated. Sign up here.

Additional Campus Information:

Sleep Strategies Featured in Student Workshop
     Remind your student about the “Sleep Well:Strategies to Improve Sleep” workshop from 12pm – 1pm on Thursday, April 30 at Student Counseling Services(ESHC #304). Visit https://engemannshc.usc.edu/counseling/ for more workshop information.

Trojan Athletic Fund and 2015 USC Football Season Tickets
     USC home football games are a wonderful time for families to come together and visit their student on campus while taking in the exciting action of a USC football game. Many parents ask for information on how to get priority seating for the season and the additional benefits associated with an athletic membership. Contact the USC Ticket Office for season tickets at 213.740.GOSC. For those interested in discussing opportunities to upgrade seats, click here for more information or contact USC Athletics at 213.740.4155.

USC Career Center- Opportunity for USC Alumni
     For USC Alumni- Share your expertise with fellow Trojans - join the connectSC Career Network. Connect with alumni who share your interests, give advice to alumni in your career field, build a professional network and find alumni around the world. Click here for more information about connectSC Career Network(the networking resource for all USC students and alumni).

For questions about events at the USC Career Center, contact 213.740.9111 or careers@usc.edu. The Career Center is open from 8:30am - 5pm Monday - Friday and is located in the Student Union #110. Click here for a calendar of events and online resources. USC parents can click here for further information on Career Center services.

USC Academic Calendar - Important Dates

  •      Classes End:May 1      
  • Study Days:May 2 - 5      
  • Exams:May 6 - 13      
  • Commencement:May 15      
  • 2015 Move-In Day:August 19      
  • Fall Classes Begin:August 24

Parents Event Calendar:

April 2015:

     4/23/15 – 4/26/15 “Crumbs from the Table of Joy”(USC School of Dramatic Arts
     4/23/15 – 4/23/15:“What We’re Up Against and Other Short Plays”(USC School of Dramatic Arts
     4/24/15:Cyberpunk: Past and Future
     4/24/15 – 4/26/15:“That Long Damn Dark”(USC School of Dramatic Arts
     4/25/15:82nd Annual USC Alumni Awards
     4/26/15:“Hollywood’s Band- A Tribute to the Music of Film”-spring concert featuring Dr. Arthur C. Bartner and the USC Concert Band
     4/28/15:USC Night at Dodger Stadium

May 2015:

    5/10/15:Second Decade Society BBQ & Baseball
     5/26/15 – 5/29/15:“Child’s Play”(USC School of Dramatic Arts
     5/28/15 – 5/30/15:“Sentience”(USC School of Dramatic Arts
     5/31/15:USC APAA Theater Night at Motown

Cheer Trojans to Victory at Your Favorite Sporting Events
     Contact the USC Ticket Office for game information at 213.740.GOSC or click here for ticket information on all USC sports.

For information on the USC Alumni Association’s 2015 Football Weekenders for Notre Dame, Cal and Oregon, visit http://weekenders.usc.edu/.

2015-2016 USC TROJANS FOOTBALL SCHEDULE

Date

Opponent / Event

Location

Time / Result

09/05/15

vs. Arkansas State

L.A. Coliseum

TBA

09/12/15

vs. Idaho

L.A. Coliseum

TBA

09/19/15

vs. Stanford *

L.A. Coliseum

TBA

09/26/15

at Arizona State *

Tempe, Ariz.

TBA

10/08/15

vs. Washington **

L.A. Coliseum

TBA

10/17/15

at Notre Dame

South Bend, Ind.

TBA

10/24/15

vs. Utah *

L.A. Coliseum

TBA

10/31/15

at California *

Berkeley, Calif.

TBA

11/07/15

vs. Arizona *

L.A. Coliseum

TBA

11/13/15

at Colorado *

Boulder, Colo.

TBA

11/21/15

at Oregon *

Eugene, Ore.

TBA

11/28/15

vs. UCLA *

L.A. Coliseum

TBA

*Conference Event
    ** Thursday night game

Box-n-Go Storage – Trojan Family Weekend Sponsor
Need storage for the summer? Box-n-Go Storage has you covered! Since 2006, Box-n-Go has offered the simplest, most affordable and hassle-free storage and moving solutions available. Simplify your life and focus on your finals instead of preparing for move out. Storage is as low as $10/month. Schedule your storage or moving service now! Learn more at www.boxngo.com/usc.

Visit USC Parent Website, Facebook Page and Twitter for Event Information
    All of USC’s upcoming parent event information(both on and off campus)can be found here. Check this website often for new and up-to-date information. Also, “like” the Parent Programs Facebook page or follow us on Twitter (@TrojanFamilyUSC)for information, pictures, campus events and more.

Feel free to contact our office if you need assistance or have any questions. Our phone number is 213.821.6239 or email us at scparent@usc.edu. If there is an emergency during business hours, contact the Office of Student Support and Advocacy at 213.740.2421. For an emergency during non-business hours, contact the Department of Public Safety at 213.740.4321 for immediate assistance or to report a crime.

Finally, as a reminder, if you change your personal information such as your mailing address, email and/or phone numbers, please make sure your student updates your information through OASIS. For more information about address changes visit OASIS and Student Financial Services

FIGHT ON!!

    Maria Riley
    USC Parent Programs

 

 

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