主講人： Murray Johannsen教授
2010年1月14日星期四 晚上6:30~8:00
地點：西來大學AD208會議室

　　新創辦的企業與中小型企業面臨一個共同的問題—確認並進入新的專門的市場領域，無論是國内還是國外。本次研討會將集中在企業主如何選擇進入新市場的技巧與策略及實際改善營運方式及如何領先競爭對手與提高利潤。聽眾將可由此次研討會中學習到如何避開許多常見新進入市場的錯誤及其可能導致銷售成績低落和喪失競爭機會的結果。

　　這次研討會將由Murray Johannsen先生主講。Johannsen先生擁有自己的顧問公司(Legacee Corporate Services Inc.)，為本地和國際公司在管理方面等提供專業的諮詢服務，他有多年在管理及領導方面的諮詢經驗，過去也曾輔導過政府人員及Furtune 500大企業的主管，例如Bechtel, Hughes, Northrup-Grumman, Well Point,和Lockheed-Martin等。目前任教於西來大學、UCLA、Pepperdine University及南韓首爾大學。Johannsen先生在哈佛大學獲取心理學學位，在IOWA大學獲取工商管理碩士學位。

　　此次研討會由西來大學少數族裔及小型企業研究中心及工商管理系主辦。

　　研討會免費開放，歡迎大家踴躍參加。西來大學地址：1409 N. Walnut Grove Avenue, Rosemead, CA 91770。如有任何問題，請電：(626)-571-8811 轉125分機。

Seminar on Market Entry Techniques

Thursday, January 14, 6:30-8:00 p.m., 2010
Murray Johannsen, President of Legacee Inc.
UWest Conference Room

Startups and small-medium sized enterprises have one thing in common--the need to market to new market niches, whether that niche is a domestic one or one overseas. It is essential to learn how to avoid most common market entry factors that result in dismal sales and lost opportunities. This seminar concentrates on the practical promotional tools designed for business owners and others charged with generating leads and growing revenue.

Mr. Murray Johannsen is the President of Legacee Corporate Services Inc. which provides professional consulting services in business and management for local and international companies. He has taught on-site classes in management and leadership to managers from government agencies and Fortune 500 organizations such as Bechtel, Hughes, Northrup-Grumman, Well Point, and Lockheed-Martin. Mr. Johannsen is an adjunct professor at UWest. He teaches at UCLA, and Korea University, Seoul. He has an MBA from the University of Iowa and a B. A. in Psychology from Harvard University.

The seminar is organized by the Center for the Study of Minority & Small Business and the Department of Business Administration at UWest.

The lecture is free of charge to the public. UWest is located in Rosemead, 1409 N. Walnut Grove Avenue (turn right off Fwy 60, exit at San Gabriel). Please call (626) 571-8811, ext. 125 to reserve seating.