NECINA Tech Conference -- Social Local Mobile（April 28th）
NECINA 2011 - 2012 Tech Conference -- Social Local Mobile（SoLoMo）
- Time：9:00am - 1:00pm, April 28th, 2012
- Venue：MIT Classroom E51-315 （Note the new location）
- Cost：Free to NECINA members and VIP guests, $15 non-members
As a one-time promotion, any student who attends the SoLoMo conference via online registration will receive a free 2012 NECINA membership. To leverage this promotion, register for the SoLoMo event online at acteva（choose the "new student member" option）, and bring your student ID to the MIT event venue on April 28.
SoLoMo is a fast growing start-up space with products that combine social, location and mobile functionality. Thanks to the prevalence of smart phones and tablets, SoLoMo products can be found everywhere on the mobile internet. e.g. Many social apps are incorporating location functionality in order to deliver better experiences to their mobile users. SoLoMo is clearly becoming an important trend of the mobile Internet, and is starting to make a fundamental impact on people's digital lives.
In this NECINA's tech conference, we will discuss some interesting SoLoMo use cases from start-ups and established enterprises, the cutting-edge technology underneath this movement, and the landscape of innovation in the decade to come.
9:00 - 9:10 Opening remark
9:10 - 9:35 Talk #1："How to make money in SoLoMo?"by Farah Giga, Principal at Valhalla Partners
9:35 - 10:00 Talk #2："The Lo in SoLoMo" by Dan Xiao, VP Digital Product Platforms at Yell Global
10:00 - 10:25 Talk #3 "Viral Spaces - New Perspectives on SoLoMo from Research at MIT" by Dawei Shen, Researcher at MIT Media Lab, Viral Spaces group
10:25 - 10:50 Talk：#4 "Predictive Market Analytics over Social Networks" by Dejan Duzevik, CTO at Concentric
10:50 - 11:15 Break and networking
11:15 - 11:55 Panel discussion
12:00 - 1:00 Lunch and networking
Talk and speaker info
Talk #1：How to make money in SoLoMo? In this talk we'll focus on major trends, innovations, and the landscape of companies in SoLoMo including companies in Valhalla's portfolio. If Michelle Bachman can use SoLoMo techniques to kill a tax on fried foods, then anyone can find ways to use advancements in mobile and hyper targeting to benefit their businesses.
Principal at Valhalla Partners
Farah Giga is a Principal at Valhalla Partners. She joins with corporate M&A experience in technology companies focused in data center infrastructure and an academic background in interface design in mobile.
Talk #2：The Lo in SoLoMo Local is at the center of SoLoMo. The rapid growth of social and mobile channels provided tremendous opportunities as well as challenges for small-medium sized businesses that are local in nature. We will examine the evolution path of the local marketing channels from print yellow pages, to local search, and to SoLoMo, aiming at finding insights for the best way to connect consumers with SMBs.
VP, Digital Product Platforms at Yell Global
Dan Xiao is currently serving as VP, Digital Product Platforms at Yell Global. Dan built a new technology center for Yellowbook, a Yell Global company in Waltham MA from the ground up, and expanded the organization with an offshore operation in Shanghai, China. His team has been focusing on developing mobile apps, advertising and eCommerce platforms that connecting local consumers and small-medium sized businesses.
Talk #3：Viral Spaces - New Perspectives on SoLoMo from Research at MIT
This presentation seeks to bring new perspectives to the domain of SoLoMo by introducing research projects conducted at the Viral Spaces group of MIT Media Lab. Existing SoLoMo products or services are primarily built on top of existing platforms such as social-graph APIs（Facebook, LinkedIn）, GPS/Wifi-based location APIs, and mobile OS platforms（Android/iOS）. Other interesting aspects of SoLoMo are sometimes neglected, such as indoor scenarios, new network/communication technology, face-to-face social interactions, and market-based exchanges, etc. Several research projects at Viral Spaces can fill this gap and provide new angles looking into the SoLoMo domain.
Researcher at MIT Media Lab, Viral Spaces group
Dawei Shen is a Ph.D. student at the MIT Media Lab, Viral Spaces group. He has conducted a wide range of innovation-based research projects on knowledge markets, mobile platforms for face-to-face interactions, social transactional systems, and software-defined radio. His Ph.D. research was a recipient of NSF i-corps grant, and the runner-up of MIT $100K contest. Dawei joined the MIT Media lab in 2006. He obtained his B.Eng in Electronic Engineering at Tsinghua University in 2003. In addition to his academic experiences, he has spent time at industry labs and firms such as Institute for Infocomm Research, Bank of America, Goldman Sachs, IBM Research, and Facebook.
Talk #4：Predictive Market Analytics over Social Networks
CTO at Concentric
Dejan Duzevik is the Chief Technology Officer of Concentric. Dejan has seven years of success as a Scientist at Icosystem applying Complexity Science to a variety of industries. He and his team have developed the Concentric platform.
Delia Wu email@example.com
Mingsheng Hong firstname.lastname@example.org
NECINA Lab Android Development Workshop
---- where you learn the technical know-hows and have fun
NECINA Labis offering an Android Platform Development Workshop. In this workshop, you will learn the basics of Android platform, understand the application lifecycle, and by the end of the workshop, you will be able to write simple GUI applications, use built-in widgets and components, as well as the advanced capabilities and APIs such as background services, accelerometers, graphics, and GPS.
Different from traditional lecture-based technical training, student engagement is the center of the NECINA Lab design:
- In each lab the students will build a simple application based on lab lecture.
- Every student will design and develop a final project to accomplish this training. The instructor and TA will help students to finalize the idea, resolve technical issues and complete the project after the training.
- Training certificate is based upon completion of final project.
Schedule and Locations
May 1, 6 ~ 9:30 pm：IBM Innovation Center, 404 Wyman Street, North Entrance, Waltham, MA 02454-1280
May 8 , 6 ~ 9:30 pm：Deloitte, 1000 Winter Street, Suite 2000, Waltham, MA 02451.
May 15, 6 ~ 9:30 pm：IBM Innovation Center, 404 Wyman Street, North Entrance, Waltham, MA 02454-1280
May 22, 6 ~ 9:30 pm：Deloitte, 1000 Winter Street, Suite 2000, Waltham, MA 02451.
May 28, 6 ~ 9:30 pm：Deloitte, 1000 Winter Street, Suite 2000, Waltham, MA 02451.
- Object-Oriented programming experience, prefer Java programming language
- Laptop with wireless network card
Bin Lee is a seasoned software engineer with extensive experience on mobile application development. He has worked for multiple companies or as an individual consultant, and built multiple applications in Apple Appstore, and Android market. The applications included social gaming, utilities, e-commerce and 3D visualizations. Bin Lee is also a co-founder of a couple Chinese technologies companies and has conducted many training courses including mobile development in China. Bin has a M.Sc. in Computer Sciences from the University of Houston（1996）.
For detailed syllabus
Event Contact：email@example.com; firstname.lastname@example.org
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