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| NECINA Digital Marketing Conference & Career Development Seminar |
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| 2012/10/9 14:19:26 ｜ 浏览：2359 ｜ 评论：0 |
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Dear ,
The followings are the upcoming events from NECINA and its partners in the next three weeks. We hope you will enjoy these events. Also, NECINA is on Meetup now! Join us and get to know who are going to the same events that you are interested in! Join us >> |
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2012 Digital Marketing Conference - Marketing：Beyond SEO
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Digital Marketing：Beyond SEO
-- A 2012 NECINA Tech Conference
Overview
Do you know what's the business model fueling a large portion of the Internet? Have you wondered how there can be so many high quality content, services and tools for free? Join us to learn about the power, opportunities and inner working of Digital Marketing.
Digital Marketing started with building a website and applying the art of Search Engine Optimization（SEO）. Over the time, it expands into new arenas such as Pay Per Click（PPC）, Email Marketing, Mobile Advertising and Social Media Marketing. It is tightly coupled with and constantly riding the curve of the on-going technology trends such as cloud computing, mobile, social and big data.
In this tech conference, executives from some of the Digital Marketing industry leaders will talk about the latest trends, use cases and technology in this space, sharing insights on how to draw analytic insights from user behavior, build more effective user engagements, and make profits from optimizing user experiences.
Agenda
8:15 - 9:00 Breakfast and networking
9:00 - 9:05 Opening remark
9:05 - 10:45 Talks
10:45 - 11:10 Break and networking
11:10 - 11:55 Panel discussion
12:00 - 1:00 Lunch and networking
Talk and Speaker Info
Topic #1 -"The State of Mobile Advertising"
Bob Hammond, CTO at Jumptap
Topic #2 -"Digital Marketing for Small Business"
Paul Neilson, Chief Technology & Product Officer at ClickFuel
Topic #3. "The Magic and Science behind Analytics-Driven Marketing"
Mark Miller, Senior Vice President at Digitas
Topic #4. "How To Generate New Leads On Social Media"
Michelle Keegan, Director of Marketing at MarketMeSuite
Event Contact
Fan Wu Fan.Wu@necina.org
Delia Wu Delia.Wu@necina.org
Andy（Zhenyu）Li Zhenyu.Li@necina.org
Sponsor
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E-Club Meeting：
Non-dilutive Financing Options for Entrepreneurs |
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NECINA Entrepreneurship Club Meeting
"Non-dilutive Financing Options for Entrepreneurs"
This is an invitation only event. All E club members are welcome but need to register online. A few "sit-in" seats are available to NEW members and interested NECINA officers. "Sit-in" attendants will be free to ask questions after the meeting, but not during the meeting.
Keynote Speaker: Jane Mason, Vice President and Manager, Innovation Banking Group, Cambridge Trust Company
Venue: IBM Innovation Center, 404 Wyman Street, North Entrance, Waltham, MA
Time: 6:00 pm - 9:00 pm, Thursday, November 1, 2012
Cost: Free to NECINA Entrepreneur members, VIP guests and invited NECINA members.
Online Registration: http://eclubfinancing.eventdove.com
If you are a business owner or executive, you may face the following situations：
- Conventional finance to small businesses or early stage startups has been dried up for the past couple of years
- Great business model + revenue + team has been the norm required by investors
- Not all businesses are suitable for venture capital
Securing financing can be a challenging and time consuming effort. While there are many active investor groups in the innovation ecosystem, not all entrepreneurs want to surrender control and ownership of their business.
NECINA Entrepreneur Club has the honor of having Ms. Jane Mason, Vice President and Manager of the Innovation Banking Group at Cambridge Trust Company, to share with us as a keynote speaker her experience and her insight on non-dilutive financing options for entrepreneurs. Jane will explore a wide range of non-dilutive financing vehicles available for early stage, growth, and mature companies with topics including：
- SBIR's
- Grants
- Quasi-public loan program
- Customer financing
- Bank financing
- Crowd funding
Event Contacts:
John Wang john.wang@necina.org
Harry Gao harry.gao@necina.org |
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NECINA Career Development Seminar Series |
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Career Development Seminar Series
Strategic and Productive Networking
Date and time：Monday, November 19th, 2012, 6:00 PM - 9:00 PM
Venue：One Memorial Drive, Cambridge, MA 02142（Microsoft NERD Center）
Admission：Free to NECINA members and VIP guests, $15 non-members
Overview
Why Linkedin people is not good enough to build an effective network? Why hopping among networking events do not necessarily help find ideal jobs or secure key clients? What are the unique challenges minorities confront when it comes to networking? How do we overcome language and cultural barriers and turn weaknesses into strengths to develop a useful network? Whether you are looking to advance your career or grow your business, networking is a key component of sustained professional success. Juliette Mayers and Madge Meyer will share their insights that go beyond traditional networking to help you unleash the power to achieve your dreams.
Agenda
6:00 - 6:45pm - networking and dinner
6:45 - 6:50pm - General intro and intro of Juliette Mayers
6:50 - 7:40pm - Juliette Mayers speaks about "strategic and productive networking""
7:40 - 8:10pm - Madge Meyer speaks about "Networking tips for minority women to achieve corporate and community success"
8:10 - 8:30pm - Q & A
8:30 - 9:00pm - networking
Talk and Speaker Info
"Strategic and Productive Networking" Juliette Mayers, Executive Director at Blue Cross Blue Shield
"Networking Tips for Minority Women to Achieve Corporate and Community Success"
Madge M. Meyer, former Chief Innovation Officer of State Street, expert at advancing innovation and leadership across organizations.
NECINA Career Development Seminar Series
NECINA's Career Development SIG organizes design programs and seminar series designed to help members to enhance career development, create career development awareness and define career strategy, build up leadership skills and diversify audience background into finance and marketing.
Event Contact
Connie Dai Connie.Dai@necina.org
Ke Ning Ke.Ning@necina.org | |
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Partner Event：CYPN 2012 Career Day | |
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Date: Saturday, November 10, 2012
Time: 1:00pm-5:00pm
Venue: Kendall Square
If you are looking for jobs or concerned about how to prepare for your interviews and how to apply for your OPT or H1b visa, don't miss CYPN's 2012 Career Day!
Meet and network with Boston's high-level Chinese professionals in Finance, Consulting, Software Development, Engineering, and other industries.
Agenda：
1:00-2:00pm Workshop（ Topic covers resume, interview, networking, some immigration and visa issues）
2:00-3:30pm Mixer（ Attend industry sessions you are interested in.）
3:30-4:00pm Lottery
4:00-5:00pm Networking
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