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Using Content Marketing & Social Media to Tell a Better Story Date/Time: November 2rd (Friday), 2018, 12:00 pm- 2:00 pm Location: 175 Forest St, North Waltham, MA 02452 Bentley University, LaCava Center Room 340 Agenda: 12:00 pm - 12:20 pm Registration 12:20 pm - 12:30 pm NECINA E Club introduction - Dr. Harry Gao 12:30 pm - 1:15 pm Presentation by Prof. Donlan 1:15 pm - 1:45 pm Roundtable Introduction and Discussion by E-Club members 1:45 pm - 2:00 pm Networking
About the Speaker Kim Donlan is the CEO of RedSwan5, a Boston agency pioneering dynamic brand story development and experience. She leads brands on the precise path to the #1 position. She spent her early marketing career developing messaging and positioning for 10 of Boston's top tech and consumer IPOs. She was an early leader in interactive technology working with clients like Braun, Reebok, DuPont, and Siemens and was named top Woman in Marketing Technology for the development of her web application, Perfect Pitch. She is a seasoned entrepreneur and has served as the first marketing executive for VC backed technology firms Demandware (acquired by Salesforce), OrderMotion (acquired by NetSuite) and Prolify (DemoGod) winning a market leadership position for each firm while it was under her reign. She served as the digital strategist and head of client relations for two Boston agencies working on major initiatives for Harvard University's Alumni Services, Nickelodeon, Esquire, Beyonce, Scholastic, Macmillan, Pearson, and many, many VC backed start-ups. Her firm, RedSwan5, creates messaging, branding, digital strategies, and designs and builds campaigns, applications, and websites. Highlights include: Pearson and Harvard University's Strategic Reader #1 college level reading product for Pearson Education #1 most pre-sales in Pearson's history #1 product build on Pearson's new tech stack Happier Now #1 speaker, author, and the book on Happiness at work #1 in leads, workshops and speaking engagements DiscoverE #1 STEAM education resource for educators #1 global programs in engineering for volunteers #1 most trusted brand in STEAM activities and curriculum for K-12 students Contact:eclub@necina.org |
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